URGENT REPLY FOR ADD IN TUCSON

URGENT REPLY FOR ADD IN TUCSON

Hi We only have a few days to confirm the add in the Tucson show guide for 2019. I  have only had a few replies to do an add like last year with the Tucson opal trail.If we decide on an advertisement we can do one of the following.

1 Re -do the add like last year and those exhibiting pay there share.The response has been poor!

2 Promote the Australian opal trail with members exhibiting on the bottom  And the Opal association pays. We could also include that opal production is up on most fields!!

3 or we just promote opal in a one page add-suggestions needed.

4 Do nothing!

Please reply with your comments asap as we dont have much time.

There has been some objections to promoting the Australian opal trail in Tucson as some feel it may take customers away  from exhibitors in Tucson and they will come to the shows in Australia instead .

I do hold a different view in that we should encourage over seas buyers to visit the opal fields to have an adventure and they can then show their customers interesting photos as it includes some emotion.

The reality is that most opal buyers in USA have it on their bucket list to come to the opal fields but it is the start of their selling season and most cant make it.

There is a lot of competition in Tucson  at the shows so you need to be confident with your pricing  and servicing and not worry about loosing customers.We do have funds in the bank and we dont have a strategy for advertising but we should be promoting opals in both Tucson and Hong Kong.

I NEED SOME INPUT FROM MEMBERS ,SO IF YOU DONT REPLY ILL TAKE IT AS A 4

CIBJO CONGRESS

A special thanks to Ruth Benjamin-Thomas who attended the recent congress in Colombia and made a presentation of the opal flow chart to members of CIBJO.This was well received by the congress and we are a bit closer to getting it accepted.

Kind Regards

Paul Sedawie

President of the Opal Association